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母婴市场加速发展,爱得利助力行业良态发展

出处：宝妈网 日期：2024-08-08 12:15:49 编辑：星辰

　　随着90后、95后成为生育主力军，国内孕婴市场也迎来了新变化。传统母婴市场消费场景和业态正在被改变，新零售、电商直播正加速着母婴市场扩展和产业链线上线下融合布局。作为母婴用品领域的深耕者，爱得利专注细分母婴用品，凭借安全、质优的产品圈粉众多新一代父母。从第三方数据研究机构比达(BigData-Research)发布《2020上半年中国互联网母婴市场研究报告》中看出，2020年中国互联网母婴市场持续火热，互联网母婴垂直平台倍受年轻家庭倚赖。尤其对于新手妈妈群体来说，她们更依赖于线上获取信息、进行消费，在吃穿日用方面也更加精细化、专业化。就当前整体竞争环境而言，互联网母婴市场格局已经相对稳定。各细分领域的寡头将发挥其规模效应，持续拓展业务边界。与此同时，优质的互联网母婴平台在助推母婴产业正向发展上的作用凸显。比如育儿网通过分析描绘用户画像，从而以千人千面的定向化算法精准触达用户，以精准数据营销高效实现对外品牌赋能。不仅如此，依托于互联网的大数据优势，专业母婴类网站能够更好地汇总母婴用户群体的反馈，在更智能和更完善的数据监测机制之上，更真实地体现母婴品牌的口碑变化趋势，指导品牌营销决策。比如母婴品牌爱得利，创立于1975年，专注母婴行业逾40年，其核心产品涵盖了硅胶奶嘴，新生儿奶瓶，宝宝水杯等。同时也会开发周边产品，例如湿巾、防溢乳垫、吸奶器等。2017年荣获妈妈帮卓越口碑奖，同年入选《橙品清单-聪明妈妈消费指南3rd》实体书，2017年至2019年，IVORY爱得利Tritan宽口径奶瓶连续三年上榜育儿网宝宝用品年度人气哺喂用品。通过真实的口碑反馈，母婴类品牌的发展也能够得到正向的引导。在以线下为主导的母婴市场中，用户更加看重品牌自身的知名度与专业度，而在线上母婴市场中，同样来自母婴产品消费者的真实口碑反馈，才能引导消费决策。也正是因此，育儿网的橙品清单妈妈口碑之选逐渐成为具有较高公信力和号召力的母婴用品评选，为中国妈妈提供真实可靠的母婴用品消费指南。母婴用品行业入局者不少，目前能够占领市场制高点的品牌也不多，品质成为品牌立足的重要基点。爱得利等母婴用品品牌唯有深耕品质，才能取得长远发展。随着互联网母婴市场的深化发展，如今互联网对母婴市场的影响已经单纯从提供产品和交易服务，进化到提供知识、工具以及情感交流、休闲娱乐。处在行业发展风口的母婴社区，得到了良好的发展契机，也将进一步为年轻家庭的孕育生活保驾护航。

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